Digital Media Campaign Specialist

2 days ago

Ayala Alabang, National Capital Region, Philippines beBeePaid Full time $55,000 - $75,000
Media Strategy Expert Opportunity

We are seeking a skilled Media Strategist to develop and execute effective paid media campaigns across various platforms. The ideal candidate is a proactive individual with a strategic mindset, experience in media planning and buying, campaign management, and digital ad operations.

The successful Media Strategist will play a critical role in managing, optimizing, and executing paid media campaigns. If you have a passion for digital marketing, thrive in dynamic environments, and possess strong analytical skills, we encourage you to apply.

Qualifications
  • Senior level campaign management experience in paid media, including social (Meta, LinkedIn, TikTok, etc.), search, and programmatic campaign management.
  • Demonstrated experience in audience research, media planning, and buying, with the ability to develop cross-channel strategies.
  • Strong proficiency in campaign management tools such as Google Ad Manager, Facebook Ads Manager, and programmatic platforms.
  • Ability to analyze complex performance data, identify trends, and make data-driven decisions.
  • Strong project management skills with the ability to prioritize tasks and manage multiple campaigns simultaneously.
  • Excellent communication skills, with the ability to collaborate across teams and with external vendors, adapting to individual account needs and communication styles.
Responsibilities
  • Collaborate on B2C/B2B paid media strategies and campaign budget recommendations.
  • Manage the day-to-day trafficking and execution of digital ad campaigns across Facebook Ads Manager, Google Ads Manager, and other key platforms.
  • Oversee campaign pacing, performance tracking, and budget management to ensure accurate spend and positive outcomes.
  • Conduct regular ongoing performance analysis, identifying areas for improvement and suggesting optimization strategies.
  • Manage quality assurance (QA) for campaign launches.
  • Act as a point of contact with media vendors for troubleshooting issues with platform support teams and resolving technical ad delivery/tracking problems.
  • Lead A/B testing strategies to optimize creative elements, audience targeting, and overall campaign performance.
  • Deliver regular reports providing insights on campaign performance, including cost efficiency, conversion rates, and ROI.

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