Marketing Insights Expert

2 days ago

Marikina City, National Capital Region, Philippines beBeePerformance Full time ₱2,200,000 - ₱2,800,000
Job Description

As a Performance Marketing Analyst, you will play a pivotal role in driving business growth through data-driven insights and strategic marketing initiatives.

You will be responsible for owning and maintaining reporting for key marketing funnel metrics by channel, ensuring a consistent cadence and actionable insights for performance improvements.

  • Develop detailed channel forecasts, manage reporting vs. forecast, and support automation or improved solutions as needed.
  • Proactively identify optimization opportunities and potential issues within the marketing funnel; partner with channel leaders to create and execute action plans.
  • Provide ad-hoc analysis and insights to inform monthly channel strategies.
  • Oversee digital experimentation setup, measurement, and reporting across all channels.
  • Ensure inbound data integrity and recommend database changes to support marketing requirements.
  • Customize, configure, and maintain marketing automation, lead gen/nurturing, campaign tracking, AI learning systems, and integrations (e.g., GA4, Google Console, SEMrush, Looker, Hootsuite).
  • Build and manage custom data pipelines, workflows, lead scoring models, and reporting dashboards to support marketing processes.
  • Monitor and cleanse data routinely to ensure accuracy and reliability.
  • Troubleshoot and resolve technical issues related to marketing system configuration, integrations, and basic technical SEO.
  • Provide training and support to marketing teams on tools, processes, and best practices to drive adoption and efficiency.
  • Stay up-to-date with tool updates, releases, and implement relevant enhancements.

What You Bring to the Role

  • 3+ years in an analytical and technical role (e.g., marketing analytics, marketing operations, management consulting, or marketing development).
  • 2+ years as a marketing automation developer/admin.
  • Strong understanding of marketing processes, lead management, and demand generation strategies.
  • Advanced Excel data modeling and forecasting experience.
  • Familiarity with key marketing funnel metrics, KPIs, and building/maintaining forecasting models.
  • Hands-on experience with data visualization tools (Looker, Tableau) and Google Analytics.
  • Proficiency with relevant tech stack (Asana, Looker, GA4, SEMrush, Taleo ATS, Sense HQ).
  • Intellectual curiosity, creative thinking, and a passion for problem-solving and A/B testing.
  • Ability to distill insights from large datasets and tell a compelling data story for all organizational levels.
  • Excellent communication, organizational, and project management skills; detail- and results-oriented.
  • Ability to thrive in a fast-paced, constantly evolving environment.

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