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Visayas Modern Trade Account Director
2 weeks ago
Main Responsibilities
- Develops customer and channel specific plans with cross functional partners from Trade Marketing team, Brand Team, and Operations Team (from ideation, sell-in, on-time and in full execution, and post-activity evaluation.)
- Acquires in-depth understanding of shopper, category, and market needs for the customer and channel. Effectively analyzes the data (internal and external) and be able to provide data-driven insights and action plans to grow the business.
- Works closely with Category, Channel Marketing, Supply Chain, and other cross functional partners to ensure that KPIs and activities are implemented on time and in full.
- Collaborates closely with stakeholders to grow the category and drive insight-selling backed-up by data to ensure on-time response to market trends and needs.
- Demonstrates exceptional interpersonal skills to negotiate both strategically and tactically in an agile fast paced channel. Ensures regular customer engagement through business reviews to further build business and relationship.
- Ensures omni-perfect store basics such as shopper-centric availability and replenishment, elevated visibility & merchandising, and effective & exciting activations.
- Manages customer profitability as well as A/R through efficient budget management and regular reconciliation.
- Built capabilities and train the Key Account Managers.