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Corporate Event Strategist

1 week ago

Manila, National Capital Region, Philippines PNB Holdings Corporation Full time

About the Role:

The Corporate Event Strategist will be responsible for promoting and positioning PHC properties as a prime venue for MICE events, trade fairs, and other related campaigns. The incumbent will develop, plan, and execute comprehensive marketing strategies to generate leads and sales revenue streams for event rentals of PHC.

Key Responsibilities:

  • Staying informed about current industry trends and practices in event rentals and managing events;
  • Leading the development, implementation, and execution of marketing strategies to promote PHC properties as an ideal event venue;
  • Sourcing and networking with potential clients to expand PHC's customer base;
  • Collaborating with marketing teams to develop event strategies and promotional materials;
  • Forming partnerships within the M.I.C.E. and event planning industry to generate qualified leads and find potential clients;
  • Developing and implementing a sponsorship event strategy for trade shows and conferences; offering the amenities of PHC to add exposure value and drive foot traffic;
  • Overseeing the end-to-end execution of events at PHC properties to ensure smooth and efficient execution;
  • Performing post-event evaluation to determine client feedback and provide recommendations for improvement.