Marketing Automation Manager

5 days ago


Cavite City, Calabarzon, Philippines Schneider Electric Full time
Schneider Electric Overview

We are a company that continuously creates an inclusive environment where you can do your best and be innovative.

The Role: Digital Marketing Operations Specialist

The Digital Marketing Specialist's role is to design, create, and deliver marketing campaigns to support the Pacific team. Key responsibilities include:

  1. Developing, managing, and delivering campaigns using Salesforce and other ad-hoc reporting requests.

Responsibilities:

  1. Support the regional team in developing and implementing automated marketing campaigns using marketing automation platforms.
  2. Collaborate with the Digital Customer Experience team, marketing, sales, and other teams to ensure effective use of automation tools ensuring global alignment for updates and best practices.
  3. Develop, manage, and design layouts of digital communications such as presentations, events, and content creations.
  4. Plan, develop, and execute digital programs and campaigns.
  5. Drive overall Marketing department efficiency by establishing key operational analysis and facilitating a diverse range of business process improvement projects.
  6. Partner with other Marketing Operations roles to manage the data, processes, and systems to make the Marketing engine as efficient as possible.
  7. Support operational analysis and process development in a wide variety of marketing-related roles and across a significant number of systems.
  8. Actively support data cleaning and data enrichment projects.
  9. Data mine, structure, and standardize information to establish operational controls and proactively identify key areas of opportunities.
  10. Utilize project management and change management expertise to drive strategic transformational programs across the commercial organization.
  11. Make operational data, business processes, and existing tools accessible and sustainable so they become engrained across the Digital Marketing group.

Requirements:

  1. Bachelor's degree in Business, Mathematics, Computer Science, Economics, or other related technical field.
  2. At least 3+ years of experience in performing market research, with strong working knowledge in marketing campaigns.
  3. Proficiency in Digital Marketing Platforms (Salesforce) and Excel.
  4. Knowledge in SQL queries inside Salesforce to manage audience.
  5. Flexible / Adaptable / Good collaborator.
  6. Consciously adopts best practices and applies performance tuning.
  7. Strong problem solver, able to investigate and resolve issues independently.
  8. Analytical and independent problem solver, meticulous with high attention to detail.
  9. Strong communicator with the ability to talk through data/technical details and business/layperson details.

Job Details:

  • Full-time
  • Req: 0096GP

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