Marketing Efficiency Expert
6 days ago
We are a company that is committed to creating an inclusive environment where you can do your best and be innovative.
The Role: Digital Marketing Operations Specialist
The Digital Marketing Specialist's role is to design, create, and deliver marketing campaigns to support the Pacific team. Key responsibilities include:
- Developing, managing, and delivering campaigns using Salesforce and other ad-hoc reporting requests.
Key Responsibilities:
- Support the regional team in developing and implementing automated marketing campaigns using marketing automation platforms.
- Collaborate with the Digital Customer Experience team, marketing, sales, and other teams to ensure effective use of automation tools ensuring global alignment for updates and best practices.
- Develop, manage, and design layouts of digital communications such as presentations, events, and content creations.
- Plan, develop, and execute digital programs and campaigns.
- Drive overall Marketing department efficiency by establishing key operational analysis and facilitating a diverse range of business process improvement projects.
- Partner with other Marketing Operations roles to manage the data, processes, and systems to make the Marketing engine as efficient as possible.
- Support operational analysis and process development in a wide variety of marketing-related roles and across a significant number of systems.
- Actively support data cleaning and data enrichment projects.
- Data mine, structure, and standardize information to establish operational controls and proactively identify key areas of opportunities.
- Utilize project management and change management expertise to drive strategic transformational programs across the commercial organization.
- Make operational data, business processes, and existing tools accessible and sustainable so they become engrained across the Digital Marketing group.
Requirements:
- Bachelor's degree in Business, Mathematics, Computer Science, Economics, or other related technical field.
- At least 3+ years of experience in performing market research, with strong working knowledge in marketing campaigns.
- Proficiency in Digital Marketing Platforms (Salesforce) and Excel.
- Knowledge in SQL queries inside Salesforce to manage audience.
- Flexible / Adaptable / Good collaborator.
- Consciously adopts best practices and applies performance tuning.
- Strong problem solver, able to investigate and resolve issues independently.
- Analytical and independent problem solver, meticulous with high attention to detail.
- Strong communicator with the ability to talk through data/technical details and business/layperson details.
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