Digital Marketing Strategist
16 hours ago
The Technical Marketing Specialist will leverage keen knowledge of Google AdWords, back-end WordPress development, and technical SEO to optimize our marketing strategies and improve client engagement. This role requires a blend of technical skills and marketing acumen to ensure seamless website performance and effective online advertising.
Key Responsibilities:- Google AdWords Management:
• Develop, implement, and optimize Google AdWords campaigns to drive targeted traffic and meet client objectives.
• Analyze campaign performance metrics and make data-driven adjustments to maximize ROI. - WordPress Development & Website Management:
• Build, maintain, and enhance WordPress websites for clients, focusing on both front-end design and back-end functionality.
• Manage back-end processes including database configuration, server settings, and security protocols to ensure optimal website performance.
• Collaborate with content and design teams to create compelling landing pages that drive conversions. - Technical SEO Expertise:
• Conduct thorough SEO audits to identify opportunities for improvement in website visibility and search rankings.
• Implement technical SEO best practices, including schema markup, site speed optimization, and mobile responsiveness. - Cross-Functional Collaboration:
• Work closely with marketing, sales, and product teams to align digital strategies with overall business goals.
• Provide technical guidance and support to team members and clients to enhance understanding of digital marketing tools and techniques. - Performance Reporting & Analysis:
• Generate comprehensive reports on campaign performance and website analytics, presenting insights and recommendations to clients and stakeholders.
• Stay updated on industry trends and competitive analysis to continuously refine marketing strategies.
Next Office is a leading provider of innovative marketing solutions. We are committed to delivering exceptional results and building long-term relationships with our clients.
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Digital Marketing Strategist
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