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Senior Marketing Strategist

2 weeks ago

Quezon City, National Capital Region, Philippines Asiatraders Corporation Full time
Job Description

The Senior Marketing Strategist will be responsible for developing and executing marketing strategies to drive sales and enhance the brand's presence in the market. This role involves a mix of traditional and digital marketing tactics to promote sports goods, apparel, and events.

Key Responsibilities
  • Develop Marketing Strategies: Create comprehensive marketing plans that align with company goals. This includes market research, identifying target demographics, and planning promotional activities.
  • Manage Campaigns: Oversee marketing campaigns across various channels including social media, email, and traditional media. Ensure all campaigns are delivered on time and within budget.
  • Brand Management: Maintain and enhance the brand's image by ensuring consistent messaging across all marketing materials.
  • Event Promotion: Plan, execute, and promote various sporting events to increase brand visibility. This includes securing sponsorships and partnerships.
  • Analytics and Reporting: Measure the success of marketing campaigns using analytics tools. Provide reports to management on performance and ROI.
Qualifications and Skills
  • Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Experience: At least 3-5 years of experience in marketing, particularly in the sports or retail industry. Previous experience managing a team is beneficial.
  • Knowledge: Comprehensive understanding of marketing principles, consumer behavior, and digital marketing. Familiarity with the sports industry and current trends.
  • Skills: Excellent communication, presentation, and negotiation skills. Proficiency in analytics software and marketing tools.