Marketing and Digital Media Director
4 days ago
The Senior Digital Communications Manager is responsible for developing and executing comprehensive digital marketing strategies that drive business results. This includes managing the e-commerce activities of the F&N business(es), digital marketing activities, digital advertising, digital media management, digital campaign management, digital community management, and overall media management. The ideal candidate should have in-depth experience in managing e-commerce platforms and activities, immersion in digital marketing tools and activities, as well as prior exposure to general omni-channel marketing planning, including traditional media channels. You must be comfortable with data analytics and reporting, especially in the digital spaces. Along with our brand teams, you will be equally responsible for creative content planning and deployment, and knowledge and passion in this area is important.
Key Responsibilities:
- Manage the e-commerce activities of the F&N business(es).
- Manage the digital marketing activities of the F&N business(es), including recommending best deployment across platforms and campaigns to attain the brand building, business growth, and profit targets of each business.
- Propose and deploy digital marketing campaigns based on agreements with the brand marketing teams.
- Develop/oversee the development of creative materials based on received briefs and align these with the brand marketing teams; this includes proposing content calendars.
- Manage the digital communities of the F&N businesses, across platforms; including content development, response management, and customer query handling.
- Proactively seek new digital platform opportunities to grow F&N businesses, whether via ecommerce or sales expansion into digital/hybrid channels, or via growing awareness through various digital channels.
- Monitor and report data analytics - sales revenues, customer analytics, campaign effectiveness; create dashboards for management and other stakeholders.
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