Senior Digital Marketing Professional

1 day ago

Pasay, National Capital Region, Philippines beBeeMarketing Full time $60,000 - $80,000
Job Description

The Email Marketing Specialist plays a pivotal role in developing and implementing data-driven marketing strategies tailored to client needs, ensuring a positive client experience and maximizing campaign performance.

This strategic position focuses on client-facing interactions, ongoing optimization, and collaborative teamwork to drive business growth.

  • Cultivate strong relationships with clients to understand their business objectives and develop targeted marketing strategies.
  • Design, formulate, and execute comprehensive email, SMS, and retention marketing campaigns that meet client expectations.
  • Deliver insightful reports and analysis to stakeholders, providing actionable recommendations for campaign improvement.
  • Maintain open communication channels with clients to ensure satisfaction and long-term partnership.
  • Collaborate with the Client Strategy Manager to manage multiple client accounts and optimize marketing efforts.
  • Work closely with the Activations team to align strategies and ensure seamless execution.
  • Identify opportunities to upsell and cross-sell additional services to enhance client engagement and revenue.
  • Contribute industry insights and expertise to maintain the company's reputation as a thought leader in digital marketing.
Key Responsibilities:
  • Strategy Development: Create and implement effective marketing strategies that meet client needs and drive business growth.
  • Account Management: Manage retention marketing programs for multiple brands, ensuring client satisfaction and retention.
  • Client Understanding: Demonstrate a deep understanding of client business needs and translate them into targeted marketing strategies.
  • Performance Tracking: Analyze and track data to maximize the performance of email and other retention marketing campaigns.
  • Client Communication: Communicate marketing insights and reports on performance, and plan for further development.
  • Team Alignment: Ensure the Activations team has clear instructions and is aligned with the overall strategy.
  • Service Expansion: Successfully upsell and cross-sell services, increasing revenue and client engagement.
  • Thought Leadership: Provide valuable industry insights to the marketing team to enhance the company's reputation as an industry leader.

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