Digital Media Strategist

1 week ago

Pagadian, Zamboanga Peninsula, Philippines beBeeMarketing Full time $60,000 - $80,000
Key Job Responsibilities

The Performance Marketing Manager plays a crucial role in driving targeted media for medium to high complexity accounts.

They are responsible for handling campaign setup, optimization, and reporting tasks to achieve outstanding results.

  • Campaign Setup:
    • Configure campaigns on various platforms, including Facebook, Twitter, LinkedIn, Snapchat, and TikTok.
    • Validate budgets against allocated POs.
    • Install pixels to track events and create remarketing audiences.
    • Partner with the client integrations team to guide proper event configuration.
  • Campaign Optimization:
    • Monitor performance to identify areas of opportunity.
    • Adjust campaigns based on learnings to elevate performance.
    • Track spending to ensure pace aligns with campaign goals.
  • Campaign Reporting:
    • Deliver regular reporting to demonstrate outcomes.
    • Demonstrate depth of knowledge in how media metrics support client goals.
    • Communicate campaign insights and recommendations to clients.

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