Brand Management Expert

1 week ago


Manila, National Capital Region, Philippines Q2 HR Solutions Inc. Full time

Company Overview:

A prominent brand in the Philippine market, specializing in children's and maternity wear. Established in 1994, it has since expanded to 31 boutiques and 30 department store corners across the Philippines.

Location: Pasig City

Job Description:

The Retail Brand Strategist serves as the primary advocate for the brand, ensuring its integrity across all facets of the business. This role involves strategic planning, market positioning, pricing, promotion, product mix, and advertising to drive brand growth and profitability.

Key Responsibilities:

  1. Strategic Planning:
  • Develop and implement comprehensive brand strategies to enhance market positioning and achieve business objectives.
  • Set and execute brand planning calendars, ensuring timely completion of all deliverables.
Cross-Departmental Collaboration:
  • Coordinate with various departments to align brand initiatives, including MPCD, Visual Merchandising, Store Operations, Marketing, eCommerce, and Franchise Management.
  • Direct resources effectively to support brand objectives and initiatives.
Sales and Profitability Management:
  • Establish and achieve sales, profitability, and cost control budgets and targets for the brand.
  • Analyze market trends, customer spending, preferences, and merchandising mix to drive product development and marketing innovation.
Brand Image and Customer Experience:
  • Develop and maintain the company's brand image and customer experience across all online and offline touchpoints.
  • Ensure consistent brand look and feel to enhance customer engagement and loyalty.
Market Analysis and Reporting:
  • Analyze market trends, customer behavior, and category performance to make informed recommendations and decisions.
  • Provide regular reports to measure and evaluate sales, sell-throughs, stock levels, and marketing activities.


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