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Digital Brand Strategist

3 weeks ago

Taguig, National Capital Region, Philippines Playmate Leisure Solutions Corp. Full time
Job Overview

We are seeking a proactive and skilled Digital Brand Strategist to lead and optimize our social media advertising and live streaming initiatives, ensuring alignment with brand standards and goals.

This role will oversee ad campaigns, monitor live streams, and collaborate with various teams to enhance campaign effectiveness across platforms like YouTube and TikTok.

  • Key Responsibilities:
  • Develop, manage, and optimize live stream ad campaigns across YouTube and TikTok, tailoring each to specific audience segments and objectives.
  • Set up and configure ad campaigns and live streams, ensuring all live content aligns with brand and quality standards and meets performance goals.
  • Design and implement strategies to enhance live platform engagement and viewer retention across social channels, assessing metrics to refine and improve results.
  • Set up, test, and monitor live streaming equipment and live rooms to ensure smooth, high-quality broadcasts, and troubleshoot any technical issues as they arise.
  • Work closely with creative, production, and marketing teams to align live content, ad placements, and promotional activities with company objectives.
  • Track and analyze ad performance data, generate reports, and provide actionable insights to improve campaign efficiency and meet KPIs.
  • Update and manage live stream content, promotions, and ad campaigns to maintain an active and engaging brand presence on social media platforms.