Digital Marketing Strategist

1 week ago


Taguig, National Capital Region, Philippines Globe Telecom, Inc. Full time

At Globe Telecom, Inc., our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

The Digital Marketing Strategist designs customer engagement campaigns and programs, develops the mechanics and success metrics, shapes desired customer experiences and follows through to effective execution and thorough campaign analysis to evaluate effectiveness and pursue improvements.

This role entails collaboration with cross-functional teams for smooth campaign/program launches, effective work plan management and resolution of execution blockers towards maximum productivity in achieving customer and business results.

  • Leads the performance marketing communications strategy crafting and campaign development for an assigned business/businesses within an identified consumer segment, guided by keen understanding of the consumer behavior, the cultural context, the category landscape, the channel mix, and the businesses' product portfolio, pricing, and go-to-market approach that will drive conversion and engagement in the digital channel of assigned business unit.
  • Oversees an internal/external channels/media and creative team to assemble a communications go-to-market plan to communicate programs/offers that will grow and create engagement in the business unit's digital channel.
  • Govern brand equity and guidelines concerning materials that will cover performance marketing strategy and tactics.


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