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Performance Marketing Lead

3 weeks ago

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We are seeking a highly skilled and analytical individual to join our Emerge team as a Digital Marketing Strategist.

Key Responsibilities:
  1. Develop and implement marketing strategies to achieve business objectives, such as lead generation and revenue growth.
  2. Conduct thorough keyword research and competitor analysis.
  3. Collaborate with teams to align marketing initiatives with overall business goals.
  4. Monitor and analyze campaign performance metrics.
  5. Launch campaigns with the creative team and report results.
  6. Stay up-to-date on industry trends and improve marketing practices.
  7. Oversee various campaigns on Google Ads, including Search, Shopping, Display, Video, and Discovery.
  8. Build and maintain relationships with key advertising platform partners.
  9. Coordinate with other departments as the senior point of contact for PPC-related matters.
  10. Provide regular reports on departmental KPIs.
  11. Maintain professionalism and excellent customer service during client interactions.
  12. Ensure the performance marketing team delivers high-quality results.
Requirements:
  1. Bachelor's degree in Marketing, Business Administration, or a related field.
  2. Proven experience in performance marketing, with a focus on digital advertising platforms.
  3. Strong analytical skills and proficiency in data analysis tools.
  4. Excellent communication and presentation skills.
  5. Results-oriented mindset with a track record of driving measurable business outcomes.