Digital Marketing Strategist

3 days ago


Makati City, National Capital Region, Philippines LICA Auto Group Full time

We are seeking a skilled Digital Marketing Strategist to drive brand awareness and engagement through strategic digital marketing initiatives. This role focuses on increasing organic engagement, impressions, inquiries, and optimizing paid ads click-through rate (CTR). The ideal candidate has a strong grasp of social media, content creation, and digital advertising to boost our brand's online presence.

Key Responsibilities:
  • Content & Social Media Management
    • Develop and execute content strategies to increase organic engagement and impressions.
    • Manage and optimize social media channels, ensuring consistent brand messaging.
    • Monitor trends to create relevant and engaging content.
  • Community Engagement & Lead Generation
    • Grow and nurture online communities by responding to comments, messages, and inquiries.
    • Implement strategies to increase organic inquiries through compelling content and audience interaction.
  • Paid Advertising & Performance Optimization
    • Plan and execute paid ad campaigns (Facebook, Instagram, Google Ads, etc.).
    • Analyze and optimize CTR for paid ads to maximize ROI.
    • A/B test creatives, ad copy, and targeting to improve campaign performance.
  • Analytics & Reporting
    • Track, measure, and report on organic engagement, impressions, inquiries, and ad performance.
    • Use data insights to refine marketing strategies and improve results.


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