In-App Engagement Optimizer
2 weeks ago
At GrabTaxi Holdings Pte. Ltd., we believe in empowering everyone in Southeast Asia by harnessing the power of technology and AI. We provide a wide range of services including food delivery, transportation, and financial services.
The Job DescriptionThis role involves developing and executing in-app communication strategies to engage users and drive business results. You will work closely with marketing, product, and engineering teams to ensure smooth campaign execution.
Responsibilities- Campaign Strategy & Planning: Develop and execute in-app communication strategies aligned with marketing goals using data-driven segmentation.
- Execution & Coordination: Oversee daily campaign execution, collaborating with marketing, product, and engineering teams.
- Performance Analysis & Optimization: Track key metrics, generate insights, and apply A/B testing to refine messaging for better engagement.
- Ability to develop and implement strategic communication plans within an app environment.
- Proficiency in using data to segment audiences and evaluate communication effectiveness.
- Experience with A/B testing and optimization techniques to improve messaging strategies.
- Ability to manage across different marketing, product, and technical teams.
- We offer a comprehensive benefits package including medical insurance and term life insurance.
- You can balance personal commitments and life's demands with our FlexWork arrangements such as differentiated hours.
- We have a confidential Grabber Assistance Programme to support you and your loved ones.
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