Digital Communication Specialist

3 days ago


Pasig, National Capital Region, Philippines Sovereign's Capital Full time

Job Title: Marketing Operations Executive

About the Role

We are seeking a highly skilled Marketing Operations Executive to join our team at Grab PH. As a key member of our marketing operations team, you will be responsible for optimizing our in-app communications to ensure they are engaging and effective.

Your primary focus will be on developing and executing in-app communication strategies that align with marketing goals. You will use data-driven segmentation to personalize messaging and enhance conversions.

You will also oversee daily campaign execution, collaborating with marketing, product, and engineering teams to ensure smooth campaign delivery. Additionally, you will track key metrics, generate insights, and apply A/B testing to refine messaging for better engagement.

Key Responsibilities
  1. Campaign Strategy & Planning: Develop and execute in-app communication strategies (push notifications, banners) aligned with marketing goals.
  2. Execution & Coordination: Oversee daily campaign execution, collaborating with marketing, product, and engineering teams.
  3. Performance Analysis & Optimization: Track key metrics (open rates, conversions), generate insights, and apply A/B testing to refine messaging for better engagement.

This role is perfect for someone who is organized, detail-oriented, and proactive. If you have experience with marketing automation platforms, UX/UI principles, and customer segmentation, it's a plus



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