
Digital Business Strategist
1 week ago
Job Overview:
The Digital Growth Specialist is a remote position within our Marketing team. In this role, with a focus on paid acquisition channels, the ideal candidate will be well-versed in the paid media landscape, having had recent hands-on experience managing, optimising, and reporting on campaigns.
- Purchasing ads for our app through Facebook / Google / Tik Tok and other paid channels
- Analysing targeted users and improving overall ROI
- Developing ads content plans based on data analysis and user portraits for overseas users
- Contributing towards formulating and independently executing proper digital growth strategies
- Keeping track of latest industry trends and competitors
- Onboarding influencers and managing an influencer network to drive online growth
- Developing and managing a B2B partnership network to drive online growth
- Managing Public Relations for us to drive growth among the South East Asian diaspora with multiple stakeholders
- Conducting market research to identify current and potential customer needs and trends
Required Skills and Qualifications:
- In-depth understanding of all aspects of ads content development, testing, and optimisation
- In-depth understanding of Facebook / Google / Tik Tok / Youtube and other paid ads channels
- 2-4 years' experience in a performance marketing role for international platforms such as google, facebook and tik tok
- Excellent speaking, writing and people management skills;
- Ability to work in a rapidly changing business and regulatory environment
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