Digital Marketing Strategist

7 days ago


Pasig, National Capital Region, Philippines JOB MATCHMAKER Full time

Company Overview

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Job Matchmaker is a leading provider of digital marketing solutions, helping businesses drive measurable results and achieve their goals.

We are seeking an experienced Digital Marketing Strategist to join our team. As a key member of our performance marketing team, you will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels, including search engines, social media platforms, display advertising, and email marketing.

Key Responsibilities:

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  • Develop comprehensive digital marketing strategies aligned with business objectives, target audience demographics, and market trends.

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  • Execute digital marketing campaigns across various channels, including but not limited to PPC (Pay-Per-Click), CPAS (Lazada, Shopee, Zalora), Meta advertising, display advertising, and email marketing.

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  • Analyze campaign performance metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other KPIs.

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  • Conduct A/B tests on ad creatives, landing pages, targeting parameters, and other campaign elements to optimize performance.

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  • Manage digital marketing budgets effectively, allocating resources across channels and campaigns to maximize results within budget constraints.

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Required Skills and Qualifications

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To be successful in this role, you will need:

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  • Bachelor's degree in Marketing, Advertising, Business, or a related field.

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  • Proven experience in digital marketing, focusing on performance marketing and campaign management.

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  • Proficiency in digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, etc.

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  • Strong analytical skills with the ability to interpret data and draw actionable insights.

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  • Experience with A/B testing methodologies and optimization techniques.

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  • Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.

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  • Detail-oriented mindset with a focus on delivering high-quality results and continuous improvement.

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  • Certifications in digital marketing platforms/tools (e.g., Google Ads certification) are a plus.

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Benefits

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We offer a competitive salary package, excellent benefits, and opportunities for professional growth and development.

This is a work-on-site position, requiring regular attendance at our office.



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