Marketing Campaign Specialist
23 hours ago
A seasoned email marketing expert is required to spearhead strategic campaigns for healthcare clients.
- Develop and execute targeted email marketing initiatives that drive engagement and conversion.
- Implement scalable email solutions across multiple domains, ensuring optimal deliverability and warm-up strategies.
- Monitor and optimize campaign performance, focusing on key metrics like open rates, click-through rates (CTR), and conversions.
- Conduct A/B testing to refine campaign effectiveness.
- Utilize tools like Instantly, Zerobounce, and Clay to validate leads, manage lists, and enhance email deliverability.
- Create high-quality lead lists using a range of lead-finding tools and platforms.
- Analyze campaign performance data, including bounce rates and engagement metrics, to inform optimization decisions.
- Collaborate with the sales and marketing teams to align email strategies with broader business objectives.
- Proven experience in managing email marketing campaigns, with a focus on delivering results-driven solutions for healthcare clients.
- Extensive expertise in using tools like Instantly, Zerobounce, Clay, and other email verification tools.
- Experience in scaling campaigns across multiple domains, ensuring seamless execution and optimal results.
- Strong understanding of A/B testing and email optimization techniques, including data analysis and campaign refinement.
- Proficiency in tracking and analyzing email performance metrics, including open rates, CTR, bounce rates, and conversion rates.
This role requires a highly organized, data-driven, and detail-oriented individual with excellent written and verbal communication skills in English.
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