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Brand Strategist

2 weeks ago

Baguio City, Cordillera, Philippines Gingersnaps Philippines Full time

Gingersnaps Philippines is seeking a seasoned Brand Manager to spearhead its brand growth and profitability. As the primary advocate for the brand, this individual will ensure its integrity across all facets of the business.

Key Responsibilities
  • Brand Strategy and Planning: Develop and implement comprehensive brand strategies to enhance market positioning and achieve business objectives.
  • Cross-Departmental Collaboration: Coordinate with various departments to align brand initiatives and direct resources effectively to support brand objectives and initiatives.
  • Sales and Profitability Management: Establish and achieve sales, profitability, and cost control budgets and targets for the brand by analyzing market trends, customer spending, preferences, and merchandising mix.
  • Brand Image and Customer Experience: Develop and maintain Gingersnaps's brand image and customer experience across all online and offline touchpoints.

The ideal candidate will possess a bachelor's degree in Marketing, Business Administration, or related field, and a minimum of 5 years of experience in brand management within the retail apparel and fashion industry.