Digital Automation Expert

2 days ago


Pasig, National Capital Region, Philippines Insight Technology Full time

About Us

Company Overview

We are Insight, a global provider of digital innovation, cloud/data center transformation, connected workforce, and supply chain optimization solutions and services. With 11,000+ teammates in 19 countries, we empower organizations of all sizes to maximize the business value of IT.

Role Description

We are seeking a talented Marketing Automation Specialist to join our team. As a key member of our marketing department, you will play a crucial role in the strategic implementation and fine-tuning of marketing automation tools aimed at elevating campaign performance, boosting lead generation, and fostering meaningful customer engagement.

Your primary responsibilities will include owning and administering our Marketing Automation Platform (Marketo) within the APAC region, working with teams to build functional campaigns and nurtures through email, marketing automation, CRM (Salesforce) and other marketing tools, configuring and maintaining marketing automation workflows, triggers, and segmentation to personalize communications and improve targeting, and defining and managing the customization of our Marketing automation platform including scoring, multi-touch nurture, profiling, segmentation, workflows and reporting to support our campaigns.

You will also be responsible for conducting A/B testing and optimization experiments to improve email deliverability, open rates, click-through rates, and overall campaign effectiveness, working closely with the APAC marketing data analyst to compile target account lists and perform customer segmentation, ensuring compliance with data privacy regulations and best practices in all marketing automation activities, and maintaining an understanding of all stack integrations to create guides and documentation to support teammates in training.



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