Digital Marketing Expert

4 days ago


Pasig, National Capital Region, Philippines iConnect Project Outsource Services Corporation Full time
Digital Marketing Expert (Google, Meta, and TikTok Advertising)

Pasig, National Capital Region, Philippines

iConnect Project Outsource Services Corporation

We are seeking a highly skilled and motivated Digital Marketing Expert with expertise in setting up and maintaining advertising campaigns on Google, Meta (formerly Facebook), and TikTok platforms. As our Digital Marketing Expert, you will play a crucial role in driving our online marketing efforts, optimizing campaign performance, and maximizing our reach to target audiences. This is an exciting opportunity to join our dynamic team and contribute to our company's growth and success.

Responsibilities

  • Develop, implement, and manage digital advertising campaigns on Google Ads, Meta Ads Manager, and TikTok Ads.
  • Conduct in-depth keyword research and competitive analysis to identify effective targeting strategies.
  • Monitor and optimize campaign budgets, bidding strategies, and targeting parameters to achieve KPIs and maximize ROI.
  • Conduct A/B testing to evaluate ad performance, landing pages, and audience segmentation.
  • Track, analyze, and report on campaign performance using various analytics tools and platforms.
  • Stay up-to-date with industry trends, algorithm changes, and emerging digital marketing technologies.
  • Collaborate with cross-functional teams to align digital marketing efforts with overall marketing objectives.
  • Provide strategic recommendations for campaign improvements, audience targeting, and budget allocation.

Qualifications

  • Proven work experience as a Digital Marketing Expert or similar role.
  • In-depth knowledge and hands-on experience with Google Ads, Meta Ads Manager, and TikTok Ads.
  • Strong understanding of digital marketing principles, best practices, and performance metrics.
  • Proficiency in keyword research, audience targeting, and ad copywriting.
  • Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
  • Familiarity with analytics tools such as Google Analytics, Facebook Business Manager, and TikTok Ads Manager.
  • Excellent communication skills and ability to effectively present and articulate campaign strategies and results.
  • Detail-oriented with strong organizational and time management skills.
  • Proactive and self-motivated with a passion for staying up-to-date with the latest digital marketing trends and platforms.

Preferred Qualifications

  • Relevant certifications in Google Ads and Meta/Facebook Blueprint.
  • Experience managing advertising campaigns and targeting diverse markets.
  • Knowledge of search engine optimization (SEO) principles and practices.
  • Familiarity with social media management tools and platforms.

How to Apply

If you are a digital marketing enthusiast with a passion for setting up and optimizing advertising campaigns on Google, Meta, and TikTok, we would love to hear from you. Please submit your resume, along with a cover letter highlighting your relevant experience and accomplishments to jobs@projectoutsourceservices.com. In your cover letter, please also include examples of successful campaigns you have managed and any relevant certifications you hold.

Note: Only shortlisted candidates will be contacted for interviews. We appreciate your interest in joining our team.

Seniority Level

Entry level

Employment Type

Full-time

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