B2B Technology Marketing Expert
5 days ago
We are seeking a highly experienced and skilled B2B Technology Marketing Expert to join our marketing team at TrustNet Inc. As a key member of our team, you will be responsible for driving our content and social media strategies, developing B2B-focused campaigns, and managing engagement with key accounts across digital platforms.
The ideal candidate will have a deep understanding of technology industries and a proven track record of managing and growing social media platforms, specifically LinkedIn, for a B2B technology brand. They will be able to work independently and collaboratively as part of a dynamic team. We offer a competitive compensation package, including quarterly performance bonuses and comprehensive benefits.
Key Responsibilities:
- Develop and execute a B2B social media strategy that aligns with company objectives and resonates with the cybersecurity and technology industries.
- Create personalized social media campaigns targeting high-value accounts, industry decision-makers, and influencers.
- Tailor social content to different buyer personas relevant to cybersecurity and compliance solutions.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3-5 years of experience in B2B social media marketing, preferably in the technology or cybersecurity industries.
- Knowledge of Account-Based Marketing (ABM) strategies and experience developing personalized social media campaigns for key accounts.
- Proven experience managing and growing social media platforms specifically LinkedIn for a B2B technology brand.
- Excellent written and verbal communication skills, with the ability to create engaging content tailored to specific buyer personas and industries.
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