Content Marketing Expert for Digital Transformation

7 days ago


Taguig, National Capital Region, Philippines FAIRY SKIN BEAUTY PRODUCT CORPORATION Full time
Job Description:

We are seeking a highly skilled Social Media Content Strategist to join our team at Fairy Skin Beauty Product Corporation. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive content marketing strategy that aligns with our brand goals and audience needs.

About the Role:

This is a full-time position that offers a competitive salary of $65,000 per year, depending on experience. The ideal candidate will have a bachelor's degree in Marketing, Communications, or a related field, and at least 1 year of experience in content strategy, content creation, or a related role.

Responsibilities:
  • Develop a comprehensive content marketing strategy that aligns with the brand's goals and audience needs.
  • Utilize SEO best practices, such as keyword and topic research, to increase content visibility and drive organic traffic to the website.
  • Design and implement email marketing campaigns that resonate with the brand's target audience.
  • Research and understand the target audience's needs, preferences, and pain points to tailor content and emails accordingly.
  • Ensure all content, including email content, is on-brand, consistent in style, quality, and tone of voice, and optimized for user experience.
  • Keep abreast of industry trends and the competitive landscape to identify opportunities for innovative content marketing strategies.
  • Collaborate with marketing, design, and sales teams to create synergistic content and email campaigns that support overall business objectives.
  • Regularly report to senior management on content and email marketing progress and impacts on business goals.
Requirements:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • At least 1 year of experience in content strategy, content creation, or a related role.
  • Proven track record of developing and implementing successful content marketing strategies.
  • Strong writing, editing, and proofreading skills.
  • Ability to create and manage a content calendar.
  • Ability to perform keyword research and use SEO strategies to enhance content visibility.
  • Experience in monitoring and interpreting analytics to measure content effectiveness and optimize strategies.
  • Ability to design and execute email marketing campaigns.
  • Ability to engage with audiences across social media and other platforms.
  • Keen eye for detail to ensure brand consistency in all content.


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