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2 days ago
We are scaling multiple fast-growth brands across various industries, including supplements, telehealth, travel subscriptions, tech, and AI/automation.
This role combines Conversion Rate Optimization (CRO), strategy, and performance marketing—crafting, testing, and scaling full-funnel systems that convert cold traffic into customers across Facebook/Instagram, Google, and TikTok Shop.
Responsibilities- Media Buying Across Paid Social + Search: Plan, launch, and scale campaigns on Meta (Facebook/IG), Google, and TikTok Shop.
- Daily analysis of campaign performance to optimize creative, audiences, bidding, and spend.
- Focus on Return On Ad Spend (ROAS), Customer Acquisition Cost (CAC), and Lifetime Value (LTV).
- Conversion Rate Optimization & Funnel Strategy: Own and optimize full funnel architecture—landing pages, advertorials, checkout flows, upsells.
- Lead A/B tests across pages, hooks, CTAs, and offers.
- Turn performance data into actionable testing roadmaps.
- Direct Response Copywriting: Write or guide ads, headlines, lead-ins, advertorials, and Video Sales Letter scripts that drive conversions.
- Match copy angles to customer psychology and platform behavior.
- Funnel & Offer Creation: Build new funnels from scratch for new products or verticals, coordinate landing page design and copy, and leverage proven Direct Response frameworks for testing new offers.
- Ownership & Strategic Growth Leadership: Set Key Performance Indicators (KPIs), manage budgets, collaborate with founders, and build/lead a small performance team as we scale.
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