Growth Marketing Strategist

1 week ago

Biñan, Calabarzon, Philippines beBeePerformance Full time $100,000 - $150,000
Marketing Performance Analyst

We are a growth firm that combines marketing, consulting and data intelligence to drive revenue and brand recognition for leading and emerging companies worldwide. Our team values diversity and believes our culture is key to success. Our vision is to be recognized as the most valued private growth marketing firm globally, with a scalable brand, culture and services.

Our mission is to power relentless growth and redefine what's possible through a team of experts who demand innovation and results driven by integrity, autonomy and grit.

As a full-service growth marketing firm, we offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing and Creative.

At the heart of our company is proprietary technology that analyzes businesses using first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Our dynamic team of consultative marketers, creatives, analysts and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Job Description:
  • Audit current and prospective clients' marketing performance to identify growth constraints.
  • Review business and marketing KPIs to diagnose the main business issue holding each brand back from growing.
  • Recommend Modern Measurement techniques such as Marketing Mix Modeling, Match Market Testing and statistically-driven solutions to alleviate business problems identified.
  • Assess results of preliminary Marketing Mix Models and Market Research Analysis to propose recommendations optimizing marketing programs.
Requirements:
  • 5+ years of cross-channel marketing program management experience.
  • Understanding of marketing funnels and the entire digital marketing landscape.
  • Experience managing large sets of campaigns data ($100k+ spend per month per client).
  • Competence in Google Ads, Meta Ads, TikTok Ads and/or similar self-serve platforms.
  • Familiarity with audience insight tools such as Global Web Index a plus.
  • Familiarity with Asana and Slack a plus.
  • Familiarity with statistical models such as Marketing/Media Mix Models, Causal Impact Analyses and Regression Analyses a plus.
Key Performance Indicators:
  • Win Rate (40%+).
  • Percent of Appraised GP to Won GP (50%+).
Most Important Things:
  • Audit speed.
  • Accuracy of audit output.

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