Digital Media Strategist
5 days ago
We are seeking a skilled Digital Media Strategist to join our team at ZZ Connect Inc. As a Paid Social Campaign Manager, you will be responsible for building and managing ad campaigns across various paid social platforms.
Job DescriptionCampaign Set Up:
- Develop and manage ad campaigns for allocated clients in all paid social platforms (Meta, TikTok, Pinterest, etc.)
- Optimize campaign performances by adjusting objective optimisations, audience targeting, ad creative changes, bid pacing, exclusions, budget changes, split tests, data feed optimisation, etc.
- Take control of client budgets, establish new ratios and splits by objective, placement, and platform to ensure maximum ROI
Optimising Strategies:
- Implement optimisation strategies for campaigns across all paid media channels with a strong focus on paid social
- Work with the measurement team to understand incremental uplift of advertising changes and optimize agency performance
Supporting the Performance Team:
- Support the team in client goals, targets, and budgets during quarterly business reviews and fortnightly meetings
- Manage challenging campaigns and report on key metrics like clicks, impressions, spend, and revenue
This role requires someone who is adaptable to evolving needs and can balance work with a life-work balance that suits them. We value cultural fit and teamwork, providing an environment for personal and professional growth.
Your BackgroundTo succeed in this role, you should have:
- At least 2 years of experience as a Paid Media Manager with ambition to grow skills on social platforms
- Experience in Google Analytics, Google Studio, Google Sheets, Excel is preferred but not required
- Ability to create paid social media strategies that align with client objectives
- Strong analytical skills and comfort using data inside Excel or Google sheet
- Ability to connect with stakeholders and build positive relationships
- Love eCommerce and working with emerging direct-to-consumer brands
Salary Range: $60,000 - $80,000 per annum, depending on experience.
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