Digital Marketing Strategist
1 week ago
We are seeking an accomplished SEO marketing specialist to spearhead our digital marketing initiatives. This role demands a deep understanding of search engine algorithms, keyword strategies, and ranking factors.
Main Responsibilities:
- Create and execute effective SEO strategies for local audiences in Singapore.
- Develop on-page and off-page optimisation plans, including internal linking and content structuring.
- Lead link-building campaigns and outreach efforts to enhance domain authority.
- Conduct thorough keyword research and planning, crafting a strategy that incorporates longer and shorter tail keywords based on pillars such as generic and branded keywords.
- Analyse website performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.
- Stay up-to-date with algorithm changes and industry trends to maintain effective strategies.
- Present data-driven recommendations for improvement to leadership.
Required Skills and Qualifications
- Proven experience in SEO and digital marketing.
- Detailed knowledge of search engine algorithms, keyword strategy, and ranking factors.
- Hands-on expertise with SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog, etc.).
- Strong skills in Google Analytics, Google Search Console, and performance tracking.
- Ability to turn data into actionable plans.
- Excellent written and spoken English communication skills.
- Capacity to work independently.
Benefits and Opportunities
This role offers the opportunity to make a meaningful impact on our digital marketing efforts and contribute to the growth of our business.
What We Offer
We provide a dynamic and supportive work environment that encourages professional growth and development.
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