Marketing Automation Strategist

2 weeks ago

Ayala Alabang, National Capital Region, Philippines Gavin Ventures Inc. Full time
Marketing Automation Specialist

Gavin Ventures Inc. is seeking a highly skilled Marketing Automation Specialist to join our team. As a key member of our marketing team, you will be responsible for designing, implementing, and optimizing our marketing automation strategies to drive lead generation, customer engagement, and conversion.

Key Responsibilities:
  • Campaign Development and Management: Design, implement, and manage automated marketing campaigns across various channels, including email, social media, and in-game messaging.
  • Customer Segmentation: Analyze player data to segment the audience into targeted groups based on behavior, preferences, and demographics.
  • Behavioral Triggers: Set up and manage automated responses and personalized offers based on player actions.
  • Data Analysis and Reporting: Track and analyze the performance of marketing campaigns using analytics tools.
  • Content Personalization: Leverage player data to deliver personalized content and recommendations across marketing channels.
  • Loyalty Programs: Implement and manage automated loyalty programs to reward and retain players.
  • Integration and Coordination: Ensure seamless integration of marketing automation tools with CRM systems and other marketing platforms.
Qualifications:
  • Education: Bachelor's degree in Marketing, Business, or a closely related discipline.
  • Experience: Prior experience in the gaming industry or a comparable position.
  • Certification: Credentials in marketing automation platforms or digital marketing.
  • Analytical Skills: Proficient in analyzing data and extracting actionable insights.
  • Communication Skills: Exceptional written and oral communication abilities.
  • Project Management: Excellent organizational and project management capabilities.

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