Digital Media Strategist
2 weeks ago
We are seeking a skilled Google Ads specialist to create and optimize campaigns for maximum performance and ROI. The ideal candidate will have hands-on experience in account setup, campaign warming, data-driven monitoring, and continuous performance optimization.
Key Responsibilities
Proper Account Setup
• Build correct account structures, including campaigns, ad groups, and ads.
• Set up conversions and implement conversion tracking effectively.
Initial Warming Stages
• Start campaigns with a low investment and limited budget to ensure approval and functionality.
• Utilize broad keywords and general targeting initially, refining to precise keywords over time.
Monitoring and Analysis
• Use tools like Google Analytics and Google Ads Reporting to track and analyze campaign performance.
• Interpret data to make informed decisions and enhance campaign effectiveness.
Performance Optimization
• Conduct A/B testing on ad copies, visuals, and targeting strategies.
• Manage bids and adjust them based on performance data for optimal results.
Qualifications
• Proven experience in Google Ads campaign management and optimization.
• Strong analytical skills and familiarity with Google Analytics and similar tools.
• Expertise in A/B testing and bid management strategies.
About Novanox LTD
Novanox LTD is a leading organization in the field of digital marketing. We are committed to delivering high-quality services to our clients and fostering a culture of innovation and excellence.
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