Ecommerce Marketing Strategist

17 hours ago

Batangas, Calabarzon, Philippines beBeeMarketing Full time $60,000 - $90,000
Job Overview

The Marketing Operations Manager is a pivotal role that oversees marketing strategies and ecommerce operations with a strong focus on the US market.

Main Responsibilities
  • Ecommerce Management
    • Ensure seamless user experiences through daily Shopify operations
    • Optimize product pages, landing pages, and funnels for mobile responsiveness and conversion
    • Enhance website SEO through on-page and off-page optimization techniques
  • Marketing Strategy & Execution
    • Launch new ad variations weekly through META ads strategy
    • Develop and test various offers on META ads, including bundles, price points, and value propositions
    • Conceptualize engaging ad copy tailored to target audiences
    • Monitor ad performance, manage budgets, and optimize based on data-driven insights
    • Collaborate with email marketing for cohesive multi-channel campaigns to improve retention
    • Partner with Social Media Manager to ensure unified messaging across platforms
    • Coordinate with influencers and social media teams to drive brand awareness and sales
  • Customer Engagement & Growth
    • Develop customer segmentation strategies to personalize marketing efforts
    • Use customer feedback and analytics to refine website content and ad campaigns
    • Plan and execute engaging challenge programs, including virtual events and themed challenges to foster global participation and community engagement
    • Support the release of new product launches
    • Plan initiatives such as digital training programs designed to encourage repeat purchases from existing customers while also serving as an acquisition channel for new customers
  • CRO and Creative Management
    • Analyze customer behavior and identify opportunities to improve website CRO
    • A/B test landing pages, ads, and product pages to maximize performance
    • Manage the creation of marketing assets, including photos, videos, and supporting materials, in collaboration with the broader team
    • Assist with ad creatives, banners, and other visual assets using graphic design skills
    Requirements
    • At least 3+ years of experience in ecommerce operations, preferably in a Shopify environment
    • Deep understanding of the US health and fitness market
    • Proven expertise in META ads management, including creative testing and optimization
    • Strong track record of driving ecommerce growth through CRO, SEO, and marketing funnels
    • Familiarity with building product pages, landing pages, and marketing funnels
    • Hands-on experience with customer segmentation, journey mapping, and targeted campaigns
    • Basic to intermediate graphic design proficiency (Adobe Creative Suite, Canva, etc.)
    • Experience working with influencers and managing social media campaigns
    • Excellent communication and project management skills
    • Data-driven mindset with strong analytical abilities

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