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5 hours ago
We are seeking a detail-oriented Digital Marketing Brand Compliance Specialist to oversee compliance across various channels.
About the Role- Proactively monitor brand compliance across third-party email campaigns, social media, paid search, and other advertising channels.
- Ensure adherence to brand guidelines and regulatory standards using proactive monitoring, manual checks, and specialized tools.
- Compliance Monitoring: Monitor brand compliance across third-party email campaigns, social media, paid search, and other advertising channels.
- Optizmo Monitoring: Ensure publishers regularly download suppression files on a consistent cadence, monitor IDs and sub-IDs for accurate tracking and compliance, and submit/manage global opt-outs per regulations and company policies.
- Lashback Monitoring: Verify that publishers use approved creatives, including subject lines and "from" names. Ensure opt-out language and links are accurate, present, and functional. Identify and escalate non-compliant activity as needed.
- Paid Media and Social Media Monitoring: Review paid search and social media ads to ensure adherence to client guidelines and standards. Check creatives, messaging, and brand placements for compliance.
- Regulatory Knowledge: Understand email marketing regulations like CAN-SPAM and compliance standards for paid media. Support compliance efforts through accurate reporting and risk mitigation practices.
- Exceptionally organized with a sharp eye for spotting compliance issues.
- Familiarity with compliance tools like Optizmo and Lashback is preferred, but training will be provided. Comfortable using monitoring tools such as Google Alerts and performing manual checks when necessary.
- Understanding of email marketing regulations like CAN-SPAM and paid media compliance requirements.
- Excellent written and verbal communication skills, making it easy to collaborate with publishers and report findings.
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