Marketing Specialist

2 weeks ago

Imus, Calabarzon, Philippines beBeeGrowth Full time A$18,000 - A$30,000
Growth Marketing Lead

This position is responsible for crafting and executing effective marketing campaigns to increase demand and reduce vacancy across a premium residential portfolio in Wellington. The ideal candidate will develop and implement efficient, test-driven strategies that drive qualified viewing bookings from target segments such as PhD students, single professionals, and couples.

Main Responsibilities:
  • Develop a growth plan covering paid social, search, and organic channels, focusing on Instagram and Meta, with scope to test Google and TikTok.
  • Define target audiences and geo locations around Wellington, create compelling content, and conduct rapid A/B tests to improve CTR and conversion.
  • Establish simple landing pages or optimized listings with clear CTAs to book viewings, tracking end-to-end with UTM parameters and GA4.
  • Implement retargeting and nurture sequences for website visitors and portal engagers to increase bookings.
  • Integrate campaign flows with viewing software and CRM to ensure leads are routed and tracked.
  • Report weekly on cost per qualified viewing, applications, conversion rates, and vacancy days, with recommendations for next steps.
  • Manage budgets to ROI, scaling successful campaigns and pausing underperformers, with a focus on fast iteration.

The ideal candidate has at least three years of experience in growth or performance marketing for B2C, with proven results in ANZ markets. They should be hands-on with Meta Ads Manager, Instagram, Google Ads, and TikTok Ads, and proficient with GA4, Looker Studio, and UTM discipline to measure the full funnel.

Strong creative and copywriting skills for social and landing pages, with practical A/B testing experience, are essential. Experience in property, residential leasing, marketplaces, or similar demand funnels is highly valued. Excellent English communication skills for briefs, reporting, and stakeholder updates are required.

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