Search Engine Optimization Expert

Job Title: Search Engine Optimization Expert

We are seeking an experienced Search Engine Optimization (SEO) expert to join our team. As an SEO specialist, you will be responsible for optimizing our website and online presence to improve our search engine rankings.

About the Role

This is a dynamic role that requires a strong understanding of SEO principles and practices. You will work closely with our content team to ensure that all on-page elements are optimized for search engines and user engagement.

Key Responsibilities

• On-Page SEO:
  • Conduct in-depth keyword research to identify opportunities and target high-value search terms.
  • Optimize website content including meta tags, header tags, internal linking, and image alt attributes.
  • Work with the content team to ensure that all on-page elements are optimized for search engines and user engagement.
  • Implement structured data (Schema Markup) to enhance visibility in search results.
• Off-Page SEO:
  • Develop and execute link-building strategies to improve domain authority and rankings, including partnerships, guest blogging, and outreach.
  • Monitor backlink quality, and regularly clean up any low-quality or toxic backlinks.
  • Stay current with SEO best practices and Google's algorithm changes to maintain a penalty-free backlink profile.
  • Engage in social media and other third-party platforms to enhance brand presence and generate quality backlinks.
• AI-Powered SEO Tools:
  • Leverage AI-powered tools to assist in content creation, keyword research, and competitive analysis.
  • Use AI for content generation and optimization, ensuring content meets SEO guidelines and resonates with target audiences.
  • Monitor AI-driven insights to continuously refine SEO strategies and enhance ranking performance.
• Programmatic SEO:
  • Implement programmatic SEO strategies to automate content generation and optimize large-scale websites or content hubs.
  • Utilize AI and data-driven techniques to generate high-quality landing pages at scale while maintaining SEO best practices.
  • Analyze and improve performance of programmatic SEO strategies to enhance site traffic, engagement, and conversion rates.
• SEO Automation:
  • Develop and implement automated SEO processes for tasks such as rank tracking, keyword research, and technical audits.
  • Use SEO automation tools to streamline reporting and data collection.
  • Optimize workflows for increased efficiency, enabling the team to focus on strategic SEO initiatives and growth.
• Analytics & Reporting:
  • Regularly track, analyze, and report on key SEO performance metrics, including organic traffic, keyword rankings, and backlink health.
  • Use tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs to assess and report on SEO performance.
  • Provide actionable insights and strategic recommendations to improve SEO outcomes for client projects.

RequirementsEssential Skills & Qualifications

• Proven experience in On-Page and Off-Page SEO, including keyword research, content optimization, and link building.
• Expertise with SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog, Google Search Console).
• Solid understanding of AI-driven SEO tools (e.g., SurferSEO, Frase, GPT-3/4).
• Experience with Programmatic SEO (e.g., automated content generation, bulk page optimization).
• Proficiency in SEO automation tools and techniques (e.g., Zapier, Google Data Studio, rank tracking).
• Strong analytical skills, with the ability to interpret data and optimize strategies accordingly.
• Experience working with CMS platforms (e.g., WordPress).
• Familiarity with web development basics (HTML, CSS) and basic understanding of technical SEO (e.g., sitemaps, robots.txt, canonical tags).

Preferred Qualifications

• SEO Certifications (e.g., Google Analytics, SEMrush Academy, Moz).
• Experience with international SEO and multilingual websites.
• Familiarity with WordPress SEO strategies.

What We Offer

• A dynamic, creative, and collaborative work environment where your ideas are valued.
• A room for growth and professional development within a rapidly expanding agency.

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