Digital Marketing Campaign Specialist
4 days ago
Exciting opportunity at KMC Solutions
About the RoleWe are seeking a highly skilled Digital Marketing Campaign Specialist to join our dynamic marketing team. The ideal candidate will be responsible for executing and optimizing email and SMS campaigns using Klaviyo and Postscript, as well as creating compelling content that aligns with our brand voice and marketing goals.
Key Responsibilities:- Email Marketing Execution:
- Utilize Klaviyo to execute email marketing campaigns, including setting up and scheduling emails.
- Implement A/B tests to optimize email performance.
- Enhance email personalization and dynamic content based on customer segmentation and behavior.
- Monitor and report on email campaign performance, providing insights and recommendations for improvement.
- SMS Marketing Execution:
- Use Postscript to create, schedule, and send SMS marketing campaigns.
- Refine customer segments and optimize automated SMS flows for better engagement.
- Personalize SMS content and timing to ensure relevance and effectiveness.
- Track and analyze SMS campaign performance, providing actionable insights.
- Content Creation:
- Develop engaging email and SMS content that aligns with our brand voice and marketing goals.
- Collaborate with the design team to ensure all email and SMS campaigns are visually appealing and on-brand.
- Campaign Management:
- Work closely with the marketing team to align email and SMS campaigns with overall marketing strategies.
- Ensure timely and accurate execution of all campaigns.
- Troubleshoot and resolve any issues related to email and SMS campaign deployment.
- Proven experience in email and SMS marketing, preferably in the nutrition or wellness industry.
- Proficiency in Klaviyo and Postscript or similar email and SMS marketing platforms.
- Strong understanding of email marketing best practices, including segmentation, personalization, and A/B testing.
- Excellent copywriting skills with the ability to create engaging and persuasive content.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Attention to detail and ability to manage multiple tasks simultaneously.
- Strong communication and collaboration skills.
- Experience with other marketing tools such as BlackCrow, Smile.io, and Malomo.
- Familiarity with customer segmentation and retention strategies.
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