Beauty & Wellbeing Customer Strategy and Planning Professional (Fixed Term Contract)

5 days ago


Manila, National Capital Region, Philippines Unilever Full time
Job Overview

The role of the Customer Strategy and Planning Executive is to deliver consistent, competitive, and profitable growth by translating the Beauty & Wellbeing brand strategies into holistic category growth plans in the Health, Go, Beauty and e-Commerce channels.

This requires an in-depth understanding of category-channel portfolio opportunities and competitiveness, that leads to the development and deployment of strong shopper marketing programs activating the 4Ps (product, price, place, promo) that considers category trends/ opportunities, shopper needs, and retailer/channel priorities, while ensuring investment efficiency.

Key Responsibilities
  • Develop and deploy category growth strategy for Health, Go, Beauty and e-Commerce channels based on category data, shopper insights, and retailer/channel opportunities.
  • Develop and deploy category commercial plans and define the right investment model to deliver competitive and profitable business results.
  • Brings the voice of the Health and Go channel shoppers and/or retailers into the country business unit, to ensure plans are designed for the channel, especially in terms of portfolio and deployment plans.
  • Defines category channel execution blueprint to ensure our brands win shoppers at both the physical and digital shelves.
  • Collaborates with cross-functional teams across marketing, sales, supply chain, and finance to drive category-channel growth agenda internally in Unilever.


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