TikTok Content Strategist

7 days ago

Dasmariñas, Calabarzon, Philippines beBeeGrowth Full time ₱4,000,000 - ₱8,000,000
TikTok Growth Specialist

Accelerate brand visibility and conversion through short-form video content on TikTok by leading our creator-driven growth strategy.

The ideal candidate will have hands-on experience with TikTok and a proven track record of success in digital marketing, UGC/influencer campaigns, or creator-led growth.

  • Key Responsibilities:
    • Identify, vet, and onboard TikTok creators (nano to micro-tier)
    • Manage contracts, communications, and deliverables for these creators
    • Build and maintain a database of trusted, proven creators
    • Match creators to specific brands or campaigns based on style, tone, and audience
    • Ensure clear but simple briefing, with room for creator voice and flexibility
    • Coordinate deadlines, content review, and quality control for all created content
  • Content Creation & Trend Execution:
    • Monitor TikTok for emerging trends, formats, audios, and hooks
    • Translate trends into brief, actionable creative directions
    • Align creators with trends while allowing room for their own execution style
    • Maintain a content calendar to manage cadence and coverage
    • Ensure content feels organic while still hitting basic brand objectives
  • Content Performance & Optimization:
    • Track performance of all user-generated content across platforms
    • Identify top-performing creators, hooks, and formats
    • Recommend creative iterations based on data from the tracked performance
    • Coordinate with internal teams to test and scale winning content
    • Close feedback loop with creators for ongoing improvement
Required Skills & Qualifications:
  • Industry Experience: 2–4 years in digital marketing, UGC/influencer campaigns, or creator-led growth; hands-on TikTok experience required
  • Educational Background: Bachelor's degree in Marketing, Communications, Media, or related field preferred
  • Soft Skills: Strong trend sensitivity, fast execution mindset, excellent communication, and creative judgment
  • Languages: Fluent in English
  • Values & Work Ethic: Aligned with speed, creativity, ownership, and resourcefulness

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