Marketing & Communications Specialist

2 weeks ago

Quezon City, National Capital Region, Philippines JCV & Associates Project Management & Devt Inc. Full time

JCV & Associates Project Management & Devt Inc.

On-site - Quezon City 1-3 Yrs Exp Bachelor Full-time

Job DescriptionGovernment Mandated Benefits

Insurance Health & Wellness: HMO, Annual Company Trip, Company Equipment

Professional Development

Job Training, Sick Leave, Solo Parent Leave, Special Leave for Women, Vacation Leave

DescriptionMARKETING & COMMUNICATIONS
  1. Develop compelling and engaging marketing materials, including website content, blog posts, social media updates, press releases, presentations, brochures, and other marketing collateral.
  2. Plan and execute effective content marketing strategies to increase brand awareness and engagement.
Digital Marketing
  1. Manage and optimize our social media presence across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) to increase followers, engagement, and website traffic.
  2. Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
  3. Execute SEM campaigns to increase brand visibility and generate leads.
  4. Manage email marketing campaigns to nurture leads and drive conversions.
  5. Stay up-to-date on the latest digital marketing trends and best practices.
Public Relations & Communications
  1. Work closely with the outsourced PR agency to align on communication strategies and ensure consistent messaging.
  2. Provide the agency with the necessary information and materials to support their PR activities.
  3. Review and approve press releases, media pitches, and other PR materials developed by the agency.
  4. Share media coverage reports with internal stakeholders.
  5. Monitor online reviews and social media mentions to identify and address any potential reputational issues.
  6. Respond to online inquiries and customer feedback in a timely and professional manner.
Brand Management
  1. Ensure brand consistency across all marketing materials and channels.
  2. Uphold brand guidelines and messaging to maintain a strong brand identity.
Analytics & Reporting
  1. Track and analyze key marketing metrics to measure campaign performance and ROI.
  2. Generate regular reports on marketing activities and results.
  3. Use data-driven insights to optimize marketing strategies and improve future campaigns.
Market Research & Business Development
  1. Conduct market research to identify industry trends, competitor activities, and potential market opportunities.
  2. Support business development efforts by identifying potential clients and exploring new market opportunities.
  3. Collaborate with the sales team to develop targeted marketing campaigns.
Event Planning & Management
  1. Plan and execute industry events, conferences, and trade shows to promote the company and generate leads.
  2. Manage event logistics, including registration, venue selection, and marketing materials.
Lead Generation & Qualification
  1. Assist in generating leads through various channels, including market research, online databases, and industry events.
  2. Qualify leads based on pre-defined criteria and gather relevant information to support business development efforts.
Proposal & Presentation Support
  1. Support the development of compelling proposals and presentations tailored to specific client needs and requirements.
  2. Assist in preparing pitch materials, gathering data, and creating visually engaging presentations.
Client Relationship Management
  1. Maintain and update client databases, ensuring accuracy and relevance of information.
  2. Track client interactions and communications, providing timely updates to the business development team.
Requirements

MINIMUM EDUCATION and EXPERIENCE

  1. Bachelor's degree in marketing communications, Business Administration or related field is preferred.
  2. Preferably with 2 years of experience in a Marketing and/or Sales function.

KNOWLEDGE

  1. Understanding of marketing strategies, tactics, and best practices across various channels, including digital, traditional, and social media.
  2. Proficiency in conducting market research, analyzing data, and identifying trends to inform strategic decision-making and business development efforts.
  3. Knowledge of business development processes, including lead generation, client acquisition, and relationship management.
  4. Familiarity with brand management principles and ability to maintain brand integrity across all marketing and communications materials.
  5. Understanding of the industry, including market dynamics, trends, and key players, to effectively target and engage potential clients and partners.

SKILLS

  1. Excellent verbal and written communication skills to effectively convey ideas, pitch proposals, and build relationships with clients and stakeholders.
  2. Strong networking skills to connect with industry professionals, attend events, and build a robust professional network to support business development efforts.
  3. Ability to identify sales opportunities, negotiate contracts, and close deals to drive revenue growth and achieve business objectives.
  4. Strong analytical skills to interpret market data, track campaign performance metrics, and derive actionable insights to optimize marketing and business development strategies.
  5. Proficiency in project management to coordinate and track business development activities, manage timelines, and ensure timely execution of deliverables.

ATTRIBUTES

  1. Demonstrated proactive approach to identifying opportunities, solving problems, and driving initiatives forward without constant supervision.
  2. Ability to adapt to changing market conditions, client needs, and organizational priorities to effectively navigate dynamic business environments.
  3. Strong focus on achieving measurable results and driving business growth through effective marketing and business development strategies.
  4. Collaborative mindset with the ability to work effectively with cross-functional teams, build consensus, and leverage diverse perspectives to achieve common goals.
  5. Resilience in the face of challenges and setbacks, with the ability to maintain motivation, stay focused, and persevere in achieving business objectives.
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