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Digital Media Analyst

2 weeks ago

Makati City, National Capital Region, Philippines Manulife Full time
Media Analyst Job Requirements
We're looking for a talented individual to join our Global Wealth and Asset Management and Insurance media team across APAC as a Media Analyst. The successful candidate will be responsible for producing high-quality insights from data and trends and turning these into actionable steps and recommendations for our media team.

Key Responsibilities

  1. Work with senior stakeholders to study vast datasets across multiple sources, identify patterns and trends, present insights, and make recommendations to support the media team on key business decisions.

  2. Develop knowledge of various media and analytics tools and platforms to extract relevant data for business problems or required analysis.

  3. Conduct competitor analysis across multiple media platforms to understand competitor activity and provide recommendations to the media team based on these findings.

  4. Work closely with the media teams to ensure that all deliverables and tasks are of high quality and meet deadlines.

  5. Proactively identify and lead analysis initiatives and projects relevant to business needs.


Requirements

  1. Must have 4-5 years' strong experience with Business Intelligence data visualization tools (e.g., Tableau, Domo, Power BI, etc.).

  2. Basic understanding of database management and SQL is preferred.

  3. 4-5+ years' relevant experience in a similar role preferably with a B2B background.

  4. Experience with digital media and web analytics tools such as Google Analytics, Adobe Analytics, and Media Platforms (e.g., Google Marketing Platform, Meta, LinkedIn, etc.).

  5. Experience with digital marketing campaign analysis.

  6. Demonstrated technical aptitude (i.e., use of software tools, coding experience, Excel, etc.).

  7. Amenability to work onsite and from home anytime (dependent on business need AND/OR current external environment/situation).


Working Arrangement
We offer a hybrid working arrangement.