Digital Marketing Optimization Lead

4 days ago


Manila, National Capital Region, Philippines Neksjob Corporation Full time
Key Responsibilities

As a Digital Marketing Optimization Lead, you will be responsible for driving the optimization of marketing performance and managing data-driven marketing campaigns to deliver exceptional customer experiences across digital channels. This includes leveraging marketing tools like Salesforce, Marketo, and Demandbase to execute Account-Based Marketing (ABM) strategies targeting senior B2B audiences.

Some of your key responsibilities will include:
- Managing and optimizing the marketing technology stack, including Salesforce, Marketo, Demandbase, and ZoomInfo, to ensure seamless integration and functionality.
- Establishing and maintaining scalable processes for marketing operations to enhance campaign efficiency and effectiveness.
- Ensuring compliance with data privacy regulations and best practices for managing marketing data.

Additionally, you will be responsible for developing and executing digital marketing campaigns across LinkedIn, email, and search engines, aligning with pipeline and revenue goals. You will also use A/B testing to optimize subject lines, headlines, display ads, content, and creative for maximum engagement and conversion.

The ideal candidate for this role has advanced proficiency in marketing technology platforms and data analytics tools, with strong analytical abilities to transform data into actionable insights. They should also have proven expertise with tools such as Salesforce, Marketo, and Demandbase to drive marketing performance.

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