Chief Digital Marketing Officer

2 weeks ago

Manila, National Capital Region, Philippines beBeeDigitalMarketing Full time ₱900,000 - ₱1,200,000

We are seeking a world-class, full-stack marketing professional to lead and execute our marketing initiatives from end to end.

Job Requirements:
  • Develop and own the digital marketing strategy across all channels.
  • Conduct market, competitor, and audience research to identify trends and opportunities.
  • Set key performance indicators (KPIs), track results, and iterate rapidly to maximise return on investment (ROI).
  • Present ideas and plans confidently to founders and key stakeholders.
  • Be prepared to lead and mentor additional marketing hires in future as the business scales.
Key Responsibilities:Lead Generation & Funnel Optimisation
  • Design and implement lead generation campaigns across Meta, Google Ads, LinkedIn, and other relevant platforms.
  • Create and manage high-converting landing pages, lead magnets, and email funnels.
  • Optimise conversion rates across the entire funnel.
Content Creation & Management
  • Lead the ideation and creation of high-quality, engaging content including blogs, social posts, emails, and video briefs.
  • Manage and repurpose content across platforms to maximise reach and impact.
  • Collaborate with internal or freelance creatives for visual and written content production as needed.
Campaign Execution & Management
  • Run paid ad campaigns (Meta, Google, LinkedIn) from start to finish, including creative direction, A/B testing, and ongoing optimisation.
  • Schedule, publish, and manage content calendars across multiple platforms.
  • Monitor performance and continuously improve creative and targeting.
Analytics & Reporting
  • Monitor and report on marketing KPIs (cost per lead, click-through rate, conversion rates, return on ad spend, etc.).
  • Use tools like Google Analytics, Meta Ads Manager, and HubSpot to gather and interpret data.
  • Provide actionable insights and weekly/monthly performance reports.

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