Marketing Professional

4 days ago

Pasig, National Capital Region, Philippines British Council Full time
About the Role
The Marketing Manager, Exams, Philippines is a key role in the British Council's Exams team, responsible for supporting the Senior Marketing Manager, Exams in the development and implementation of the cluster/country marketing strategy and plans for Exams.

The ideal candidate will have experience in marketing positions at a national level within a medium to large organisation, with demonstrable experience of developing marketing strategies and plans, managing supplier relationships, stakeholder engagement and management, and experience in a global organisation.
A relevant degree, such as marketing, or equivalent level of experience, is required, along with relevant external professional organisations, such as CIM, Melcrum, GCN, CIPR, WOMMA etc., or equivalent experience.

The role requires strong communication and interpersonal skills, with the ability to build and maintain relationships with internal partners and stakeholders, and work effectively in a team environment.

The successful candidate will be responsible for supporting the Senior Marketing Manager, Exams in the development and implementation of the cluster/country marketing strategy and plans for Exams, ensuring alignment to the regional and global marketing strategy and brand,
and working in partnership with the Exams SBU to ensure that marketing programmes enable required business targets.

The key responsibilities of the role include:
  • Supporting the Senior Marketing Manager to develop and execute marketing plans for Exams in the cluster/country, ensuring they drive and support the regional strategic objectives for the British Council in a flexible, cost-effective way.
  • Planning and executing go-to-market plans for Exams across the cluster/country, agreeing the programmes, delivery mechanisms, budgets and resources.
  • Developing and executing campaigns to support a variety of routes to market and maximise impact and share of voice.
  • Deploying the British Council brand architecture in line with brand management standards.
  • Ensuring that clear and consistent marketing processes are deployed for cluster/country Exams aligned to agreed global marketing processes.
  • Monitoring and reporting on agreed marketing KPIs for Exams in the cluster/country.

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