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Marketing Operations Strategist

2 weeks ago

Manila, National Capital Region, Philippines Neksjob Corporation Full time
Job Summary

We are seeking a highly skilled Marketing Operations Strategist to join our team at Neksjob Corporation. In this role, you will drive the optimization of marketing performance and manage data-driven marketing campaigns to deliver exceptional customer experiences across digital channels.

About the Role

This is an exciting opportunity for a results-oriented professional to leverage marketing tools like Salesforce, Marketo, and Demandbase to execute Account-Based Marketing (ABM) strategies targeting senior B2B audiences. The ideal candidate has advanced proficiency in marketing technology platforms and data analytics tools, with strong analytical abilities to transform data into actionable insights.

Responsibilities

- Manage and optimize the marketing technology stack, including Salesforce, Marketo, Demandbase, and ZoomInfo, ensuring seamless integration and functionality.
- Establish and maintain scalable processes for marketing operations to enhance campaign efficiency and effectiveness.
- Ensure compliance with data privacy regulations and best practices for managing marketing data.

Campaign Execution and Optimization

- Develop and execute digital marketing campaigns across LinkedIn, email, and search engines, aligning with pipeline and revenue goals.
- Use A/B testing to optimize subject lines, headlines, display ads, content, and creative for maximum engagement and conversion.
- Implement performance marketing strategies to prioritize lead quality and account engagement.

Data Analysis and Insights

- Oversee and optimize database cleanup to improve automation capabilities for marketing campaigns.
- Analyze marketing performance data to identify trends, insights, and opportunities for campaign optimization.
- Build and maintain dashboards and reports to track KPIs, including campaign performance, pipeline contribution, and revenue attribution.

ABM and Personalization Strategy

- Collaborate with sales and marketing teams to execute ABM campaigns targeting senior B2B audiences.
- Leverage data and analytics to hyperpersonalize email communications, messaging, and content for target accounts.
- Monitor and optimize account engagement to accelerate pipeline velocity.

Innovation and Problem-Solving

- Resolve technical and operational challenges with creativity and a solutions-oriented mindset.
- Continuously explore new tools, techniques, and approaches to enhance marketing operations and campaign performance.

Qualifications

- Education: Bachelor's degree in Marketing, Data Analytics, Business, or a related field (Master's degree preferred).
- Certifications: Marketo Certified Expert (Required), Salesforce Certified (Required), Demandbase Certified (Required).
- Experience: 7+ years of experience in marketing operations, digital marketing, or data analytics in a B2B environment.
- Proven expertise with tools such as Salesforce, Marketo, and Demandbase to drive marketing performance.