List Optimization and Insights Analyst

5 days ago


Manila, National Capital Region, Philippines RELX INC Full time
Job Description

The successful candidate will have a Bachelor's degree and strong analytical skills with experience in data analysis tools. They will also possess leadership competencies and stakeholder collaboration experience.

As a Data-Driven Marketing Campaign Coordinator at RELX INC, your primary role will involve working with marketing teams to understand campaign requirements and audience segmentation.

Key Responsibilities:
  • Lead List Management: Ensure the accuracy and quality of marketing lists by scrubbing opt-outs and blacklisted contacts or accounts.
  • Campaign Optimization: Collaborate with segment partners to resolve issues affecting data volume and continuously refine list generation processes for efficiency.
  • Data Analysis and Insights: Track marketing campaigns, evaluate criteria, and provide recommendations for target audience.
Qualifications:
  • Bachelor's Degree holder
  • Strong analytical abilities with experience in data analysis tools (e.g., MS Excel, SQL, DBeaver)
  • Leadership competencies and stakeholder collaboration experience
  • Ability to work with large datasets and perform ad-hoc analyses


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