Digital Marketing Strategist for E-commerce Growth

5 days ago

Meralco Ave San Antonio Pasig Metro Manila, Philippines Solid Lyndelle Manpower Services Inc. Full time

We are seeking a seasoned Performance Marketing Manager to join our Solid Lyndelle Manpower Services Inc. team in driving e-commerce growth through innovative digital marketing strategies.

About the Role

This is an exceptional opportunity for a highly motivated and experienced professional to take ownership of our performance marketing strategy, channels, and budgets. The ideal candidate will have a strong understanding of web analytics, conversion tracking, and performance measurement.

Key Responsibilities:
  • Develop and oversee overall performance marketing strategy & budget allocation to channels
  • Create and manage Google Ad campaigns (SEM) and meta campaigns (Paid Social)
  • Collaborate with our in-house creative team to create digital assets in performance marketing channels
  • Regularly review and optimize all advertising campaigns for positive ROAS, focusing on customer acquisition
  • Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across our brands' digital channels and assets
Measurement & Analytics:
  • Establish rigorous testing programs across all channels to support online trade and customer acquisition
  • Use data-led insights to inform digital strategy and performance
  • Execute test and learn strategy to understand key drivers of the business
  • Maintain accuracy of all performance marketing tracking and reporting with tech support
Collaboration:
  • Collaborate with the e-Commerce team in pushing sales, driving focus categories traffic, acquisition, and conversion from performance marketing channels
  • Collaborate with the brand marketing team on brand, content in multi-channels touchpoints to ensure efficient ROAS and consistency
  • Collaborate with Category Management to ensure brands, offers, categories are clearly visible and attractive in performance marketing channels
About You

To be successful in this role, you will need:

  • Min 3 years of performance marketing experience in Google/Meta, either from the seller side or agency side
  • Proficiency in using digital marketing tools and tracking platforms, such as Ads Manager, GA4
  • Strong understanding of web analytics, conversion tracking, and performance measurement
  • Excellent project management skills with the ability to manage multiple testing projects simultaneously, prioritize tasks, and meet deadlines
  • High attention to numbers and hunger for growth
  • Self-motivated and drive change
  • Comfortable hands-on execution – ads campaign/ads set setup, creative asset creation with team, nonstop optimisation
Salary Range:

$80,000 - $110,000 per annum, depending on experience.

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