Senior Marketing Specialist

2 weeks ago

Ayala Alabang, National Capital Region, Philippines Filinvest Group Full time
Marketing Executive Job Description

The Marketing Executive will be responsible for handling the marketing needs of the Food & Beverage brands managed by Chroma Hospitality, Inc. This role will involve direct liaison with the Director of Food & Beverage and the head of Marketing Communications.

Key ResponsibilitiesStrategic Planning and Execution
  • Assist in developing comprehensive marketing strategies for F&B brands and products.
  • Analyze market trends and consumer behavior to identify opportunities for growth.
  • Collaborate with the VP for Operations, AVP for Marketing, F&B Director, and Branding & Marcom Director to align marketing strategies with business objectives.
Offline Marketing
  • Plan and coordinate promotional events, tastings, and trade shows to enhance brand visibility.
  • Collaborate with vendors and suppliers for successful event/campaign execution.
Print Advertising
  • Develop and manage print marketing materials, including brochures, flyers, and posters.
  • Ensure that all print materials are consistent with brand guidelines and messaging.
Public Relations
  • Assist in building and maintaining relationships with media outlets and influencers.
  • Draft press releases and handle media inquiries to promote new product launches or events.
Above-the-Line Marketing
  • Collaborate in the development of large-scale advertising campaigns across relevant ATL channels.
  • Monitor campaign performance and provide insights for optimization.
Below-the-Line Marketing
  • Design and implement promotional activities to drive sales, such as loyalty programs and seasonal offers.
  • Monitor promotional performance and customer engagement to assess effectiveness.
Point of Sale (POS) Materials
  • Lead the creation of eye-catching in-store displays and signage to attract customers.
  • Collaborate with the marketing and operations teams to ensure effective implementation of BTL strategies.
Digital Marketing
  • Develop and manage content calendars for social media platforms.
  • Engage with followers, respond to inquiries, and monitor social media trends.
Email Marketing
  • Create and execute email marketing campaigns to promote new products, events, and offers.
  • Analyze campaign performance metrics to refine strategies.
Market Research and Analysis
  • Conduct market research to gather insights on customer preferences and market trends.
  • Analyze data from various marketing channels to measure the effectiveness of campaigns and initiatives.
  • Prepare reports and presentations to share findings with the marketing team and management.
Collaboration and Communication
  • Work closely with cross-functional teams to ensure alignment on marketing initiatives.
  • Foster a collaborative environment by sharing insights and best practices with the marketing team.
Budget Management
  • Assist in managing the marketing budget by tracking expenses and ensuring adherence to budgetary constraints.
  • Provide input on cost-effective marketing solutions and initiatives.
Content Creation
  • Craft compelling copies that effectively communicate Chroma and its properties' message, value propositions, and key selling points to the target audience.
  • Ensure consistency in tone, style, and adherence to brand guidelines across all written content to maintain brand identity.

QUALIFICATIONS

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 1-3 years of experience in marketing, advertising, or a related field.
  • Strong knowledge of digital marketing tools and social media platforms.
  • Excellent written and verbal communication skills.
  • Detail-oriented with strong organizational skills.
  • Proficiency in graphic design and content creation software.
  • Ability to analyze market trends and campaign performance.
  • Willingness to work in Muntinlupa City.

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