Marketing Funnel Specialist

21 hours ago

Angeles City, Central Luzon, Philippines beBeeMarketer Full time ₱45,000 - ₱55,000
Marketing Operations Role

This role is a critical part of our marketing team, focusing on the optimization and automation of marketing campaigns to drive growth and revenue. As a Marketing Operations Specialist, you will be responsible for managing lead-nurturing workflows, optimizing campaign performance, and integrating multiple marketing channels to support data-driven decision making.


Key Responsibilities

  • Set up and optimize automated marketing campaigns that drive qualified leads and maximize conversion rates
  • Manage lead-nurturing workflows and customer journey optimization to boost campaign performance
  • Create seamless integrations between marketing channels to support multi-touch attribution and campaign scaling
  • Collaborate with the marketing team to execute high-ROI automation strategies that accelerate growth

Campaign Analytics & Optimization

  • Implement tracking systems that provide visibility into campaign performance and ROI
  • Master campaign attribution to understand which channels drive high-value customers
  • Use data enrichment tools to enhance lead scoring and improve targeting effectiveness
  • Identify and resolve tracking issues to ensure accurate performance measurement

Performance Reporting & Insights

  • Build dashboards showing campaign ROI, lead quality, and conversion metrics
  • Provide reliable data to marketing specialists and managers to optimize performance
  • Ensure data flows seamlessly so the team can make fast decisions to scale winning campaigns

Required Experience & Qualifications

  • Bachelor's degree in Marketing, Business, IT, Data Science, or related fields
  • 2-4 years of hands-on experience in marketing automation and/or web analytics
  • Hands-on experience with tools such as:
    • HubSpot for campaign management and lead nurturing
    • Google Analytics and campaign tracking
    • Marketing automation platforms for workflow optimization
  • Strong understanding of marketing funnel optimization, conversion tracking, and attribution
  • Experience with lead scoring, segmentation, and campaign performance optimization
  • Analytical skills with the ability to translate data into actionable insights
  • Excellent communication and collaboration skills for cross-functional teams

Work Setup & Bonus Points
  • WFH Setup: Computer, 16 GB RAM, modern CPU, reliable internet, quiet workspace
  • Growth marketing background with A/B testing and funnel analysis
  • Experience with Clearbit, Looker Studio, Zapier
  • Basic SQL or data knowledge; startup experience preferred

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