Residential Leasing Marketing Specialist

1 week ago

Barcelona, Philippines beBeeMarketing Full time A$18,000 - A$30,000
Job Title: Growth Marketing Manager - Residential Leasing. We are hiring a marketing professional to increase tenant demand and reduce vacancy across a premium residential portfolio in Wellington. The successful candidate will design and run efficient, test-led campaigns that drive qualified viewing bookings from target segments such as PhD students, single professionals, and couples.\\The role involves building a growth plan covering paid social, search, and organic channels, focusing on Instagram and Meta, with scope to test Google and TikTok. You will define audiences and geo targets around Wellington, create compelling creative and copy, and conduct rapid A/B tests to improve CTR and conversion. Additionally, you will set up simple landing pages or optimized listings with clear CTAs to book viewings, tracking end-to-end with UTM parameters and GA4.\\Key Responsibilities:
  • Develop and execute a data-driven marketing strategy to achieve business objectives.
  • Design and implement multi-channel campaigns to drive lead generation and conversion.
  • Collaborate with cross-functional teams to align marketing efforts with business goals.
  • Monitor and report on campaign performance using analytics tools.
\\Requirements:
  • Bachelor's degree in Marketing or related field.
  • Minimum three years of experience in growth or performance marketing for B2C.
  • Hands-on experience with Meta Ads Manager, Instagram, Google Ads, and TikTok Ads.
  • Proficiency with GA4, Looker Studio, and UTM discipline to measure the full funnel.
\\Benefits:\
  • Competitive salary.
  • Direct contract with a growing business.
  • Growth potential as the company scales.

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